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When it comes to dressing the youngest members of the family, few brands have stood the test of time like Carter’s. With a legacy spanning more than 150 years, Carter’s has become a household name synonymous with quality, comfort, and affordability. From newborn essentials to playful toddler outfits, Carter’s has earned the trust of millions of parents across the globe.
In this in-depth blog, we’ll explore everything you need to know about Carter’s—its history, products, brand philosophy, sustainability efforts, and why it continues to be the go-to destination for baby and kids’ wear.
🏛️ A Legacy of Love: The History of Carter’s
Founded in 1865 by William Carter in Needham, Massachusetts, Carter’s started as a small operation crafting undergarments for children. Over the years, the brand evolved to meet the changing needs of families while staying true to its roots in care, comfort, and quality. By the 20th century, Carter’s had become a market leader in babywear.
Today, the brand is headquartered in Atlanta, Georgia, and operates nearly 1,000 stores across the U.S. and Canada, in addition to being widely available online and through retail partners.
👕 Product Categories: More Than Just Baby Clothes
Carter’s is best known for its adorable onesies, but the brand’s offerings extend well beyond baby basics:
1. Baby (0–24 months)
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Bodysuits, rompers, pajamas
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Sleep & play sets
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Baby gear & accessories
2. Toddler (2T–5T)
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Matching sets, graphic tees
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Denim, outerwear, and dresses
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Easy-on styles for potty training
3. Kids (4–14 years)
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Trend-forward clothing that’s play-proof
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School uniforms, layering essentials
4. Family Matching
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Pajamas and outfits for the whole family
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Perfect for holidays, photoshoots, and celebrations
5. Gear & Nursery
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Crib bedding, diaper bags, toys
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Carriers, feeding accessories, and strollers (via Skip Hop)
🏷️ Exclusive Brands & Collections
Carter’s doesn’t just operate under one name. Its family of brands includes:
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OshKosh B’gosh – known for denim overalls and durable kidswear
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Skip Hop – modern parenting gear with a touch of playfulness
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Just One You (Target Exclusive)
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Child of Mine (Walmart Exclusive)
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Simple Joys (Amazon Exclusive)
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Little Planet – eco-conscious organic cotton line
💬 Why Parents Love Carter’s
What makes Carter’s so beloved? Here’s what customers consistently rave about:
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Affordable Pricing: Frequent sales, bundles, and value packs
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Consistent Sizing: Fits true-to-size for growing kids
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Comfort & Softness: Gentle on sensitive skin
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Adorable Designs: Whimsical prints, pastels, and seasonal themes
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Durability: Holds up well to washing, crawling, and messy adventures
🌿 Commitment to Sustainability
Carter’s is taking steps toward a greener future. Through the “Little Planet” organic line and various corporate sustainability goals, Carter’s aims to:
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Use recycled materials in packaging
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Increase organic cotton use across collections
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Reduce carbon emissions in operations
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Partner with suppliers that ensure ethical labor practices
More details can be found in their Environmental, Social & Governance (ESG) reports on esg.carters.com.
🌐 Where to Buy Carter’s
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Official Websites:
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Retail Partners:
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Target, Walmart, Kohl’s, Macy’s, Amazon
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International:
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Available in over 90 countries
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Use the store locator to find a Carter’s near you.
🛍️ Current Promotions & Deals
While Carter’s regularly offers promo codes and flash sales, shoppers can always find:
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Doorbuster Deals on seasonal items
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Buy More, Save More bundles
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Clearance Events up to 70% off
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Loyalty Programs with rewards and early access
Sign up for emails to receive exclusive offers and early-bird access to new drops.
📣 Final Thoughts: A Brand That Grows With Your Family
Carter’s is more than just clothing—it’s a brand that grows with your child. From the first pair of footie pajamas to their first day of kindergarten, Carter’s outfits life’s little moments with love, care, and style.
Whether you’re shopping for newborn essentials, gifting a baby shower bundle, or coordinating family holiday jammies, Carter’s is a brand you can count on—generation after generation.